Ontario’s 2010 Power Pledge Conservation Awareness Campaign


Ontario’s major 2010 Conservation Awareness Campaign - The Power Pledge - will launch on April 7. The province-wide energy conservation awareness campaign will encourage Ontarians to take simple conservation actions that will have lasting financial rewards and help fight climate change.

The primary focus will be on phantom power - that invisible energy waster that adds up to15 percent on residential electricity bills. Five other simple, meaningful actions Ontarians can take will also form The Power Pledge.

The Ontario Power Authority (OPA) is teaming up with WWF-Canada for the five-month campaign to encourage sustainability by getting Ontarians to think beyond “Earth Hour” to every hour of the day and every day of the week.

By taking the Power Pledge, Ontarians will earn 20 Air Miles Reward Miles and an additional 10 AIR MILES Reward Miles will be donated to a participating charity.

Last summer’s conservation awareness campaign concluded with a Community Challenge Day in which 83 municipalities (representing about 56 percent of Ontarians) vied for top honours by seeing who could gather the most conservation pledges and reduce their electricity consumption the most. 

The 2010 The Power Pledge Challenge Day, supported by over 100 communities, will take place on Wednesday, August 11^th.


Key Dates

April 7	Launch of Power Pledge Website    All Ontarians invited to take the Power Pledge, six simple and    meaningful actions that will save money and help the environment.
April 20	Launch of Power Pledge Community Challenge    Ontario communities register to participate in the Community    Challenge.
April 22	Launch of Youth Campaign (Earth Day)    Special campaign to educate and motivate Ontario teens on    the impact of phantom power.
August 11	Community Challege Day    Municipalities and local distribution companies urge their residents to    use as little electricity as possible. Winning communities earn    bragging  rights as Ontario's most conservation-conscious    communities.

Until the launch of the powerpledge.ca in early April, all up-to-date information on the progress of the Power Pledge Campaign will be available here.

For further information, contact info@powerpledge.ca.